another great idea from 
One And Done
Master Your 2025 Marketing Plan In One Day
November 15, 2024 | 9am-4.30pm | Marsham Court Hotel, Bournemouth
(in-person and virtual tickets available)
Does marketing feel like this?
Ready to change that?
Master Your Marketing Plan
an immersive, hands-on, one-day workshop exclusively for business owners who are ready to conquer their marketing goals in 2025
November 15, 2024 | 9am-4.30pm | Marsham Court Hotel, Bournemouth
(in-person and virtual tickets available)
What You Get – the headlines
2025 Sorted - before the end of 2024...
Get a full year of marketing activity planned out, knowing exactly how it all fits together and how to work out if it’s working
Expert Support and Guidance
Work your way through a proven set of steps to create a plan that works for you, with the expert guidance of a seasoned marketer of 30+ years
Use AI The Right Way
Learn how to use AI to exponentially increase your efficiency without compromising your integrity or authenticity with your clients
10 Great Reasons To Attend
Room To Think
- Properly dedicated big picture thinking time
- Create a plan that is proactive and aligned
Expert Guidance
- Fluff-free practical advice from a seasoned marketer
- Move forward with clarity and confidence
Efficient, Effective
- Structured steps to build your plan layer by layer
- Save yourself countless hours of random activity
Networking
- Meet like-minded business owners
- Create new connections for collaboration
Focused
- Understand which trends to follow or ignore
- No more doing stuff just because others do it
Creativity
- Treat your brain to a different space
- Unlock innovation and creativity
Accountability
- Commit to your business growth
- No procrastination excuses available!
Optimisation
- Plan within your resources
- Grow at a sustainable rate for your needs
Bespoke
- Tailored answers not cookie-cutter advice
- Create a plan specific to your business
Reduced Risk
- Know how to measure your efforts
- Ensure you’re not wasting cash
Hey!
I’m Ginette and I’ve been helping subject matter experts and small business owners with various aspects of their business and marketing since leaving corporate life back in 2014.
Today, I run The Get That Gang, a suite of services designed to help you conquer different aspects of online business. My super-power is combining strategic thinking with practical execution. My tagline is “Sorting Your Online Sh*t Out”, which I think is just about Marmite enough to make my clients self-selecting 
This year, I realised that it’s 30 years since I became post-grad qualified in marketing – which naturally is impossible as I’m only in my mid-thirties… <ahem>
Having had many conversations with clients over the years about creating effective marketing plans, it’s clear to me that it’s so easy to get lost in overwhelm, trying to do all the things. The truth is, you don’t need to.
This event is designed specifically to help YOU cut through the crap and create a marketing plan that works for you and your business; one that you can easily implement and see measurable results from – without any drama and without feeling like you don’t really know what you’re doing!
Can’t wait to see you on the 15th November where we’ll Get That Marketing Online!
This agenda is an intention rather than a schedule!
I tend to play a bit fast and loose with timings to allow for the best pace for the people in the room (another reason to attend in person rather than virtually).
The only thing I’ll guarantee is that we’ll start at 9am and finish at 4.30pm
Our Agenda
8.30-9am: Arrival and Registration
9-9.15am: How we’re going to win today
9.15-9.30am: Why marketing isn’t what you think (and what it really is)
9.30-10.15am: How to build a one-year strategy (and stick to it)
10.15-11am: Choosing your weapons
11-11.15am: Break
11.15am-12pm: Mind the gap – mapping what you’ve got, what you want and what you need
12-12.30pm: AI the right way
12.30-1pm: Playtime 😉
1-1.45pm: Lunch
1.45-2pm: Recap and afternoon set up
2-2.45pm: Mapping continued
2.45-3pm: Break
3-4pm: Show and tell
4-4.30pm: Wrap up and next steps
4.30pm Depart
Don’t forget your laptop, otherwise you might be a bit bored around 12.30pm…
Otherwise I will supply pens, paper, post-its and a few other bits and pieces to ensure you leave with a plan ready for 2025.
In Person
A full day dedicated to growing your business
In person ticket- Priority for any questions during the day
- Opportunity to build your business network
- Lunch and in-room refreshments provided
- No time or opportunity for procrastination!
- Real time feedback
- Small group interaction for idea generation
- Stationery and workbooks provided (bring your laptop or other internet-enabled device though!)
You don’t get these bits:- – Access to recordings of all sessions until the end of 2024
- – Two additional (online) group sessions in December and January to refine and kickstart your actions
- – 12 months of support and accountability in 2025 to implement and adjust your plan
- – 12 monthly group Zoom calls in 2025
- – Weekly email support in 2025 – tailored to your plan*
VIP
Get a full year of accountability- VIP ticket
- In person or virtual ticket included, with everything that promises:
- Priority for any questions, whether attending in-person or online
- Opportunity to build your business network
- Lunch and in-room refreshments provided (in-person only)
- No time or opportunity for procrastination!
- Real time feedback
- Small group interaction for idea generation
- Stationery and workbooks provided (bring your laptop or other internet-enabled device though!)
- VIP ONLY PERKS:
- Access to recordings of all sessions until the end of 2024
- Two additional (online) group sessions in December and January to refine and kickstart your actions
- 12 months of support and accountability in 2025 to implement and adjust your plan
- 12 monthly group Zoom calls in 2025
- Weekly email support in 2025 – tailored to your plan*
Virtual Ticket
Join from the comfort of your sofa- Virtual ticket to take advantage of the day when travelling isn’t an option
- Get all the learning and a copy of the workbook to print at home
- Questions answered if there’s time after in-room questions (unless you have VIP priority ticket)
- Online support during the sessions in case of technical issues
You’re responsible for keeping yourself focused during the day!- You don’t get these bits:
- – Access to recordings of all sessions until the end of 2024
- – Two additional (online) group sessions in December and January to refine and kickstart your actions
- – 12 months of support and accountability in 2025 to implement and adjust your plan
- – 12 monthly group Zoom calls in 2025
- – Weekly email support in 2025 – tailored to your plan*
*you can only get the tailored weekly email support if you have completed the plan structure you’ll be given at the workshop. If you don’t submit your plan in time, then you’ll get generic weekly motivational emails instead!
Here are some nice things people have to say about getting advice from me:
Frequently Asked Questions
Who is this for?
This event is perfect for small business owners or subject matter experts who struggle with their marketing and find they’re either trying to do all the things (badly) or find they end up doing none of the things!
Do I have to be there in person?
I’d love to see you there in person and the workshop is designed as an in-person event. However, I realise that not everyone will be able to easily travel to or from Bournemouth (despite the excellent road and rail connections) and even though we are blessed with an abundance of hotels down here, not everyone wants to stay overnight! For those who can’t, or don’t want to, be here in person there is the virtual ticket option. You’ll get all the training, but staying on track and not getting distracted is down to you!
Will I really get my plan written in one day?
Absolutely – as long as you follow the structure I will show you at the workshop.
Just to be clear for expectations – you will get your plan written, but you may also decide during the course of the workshop that you want to create some new content or assets. Those bits will need to be done in your own time – but of course it will be mid-November, so there’s plenty of time before the end of the year to take action there!
What if something comes up and I can't make it on the day?
I completely understand that with the best will in the world, sometimes planes, trains and automobiles don’t follow the plan. Not to mention kids/partners/parents etc.
If you have a last-minute emergency that prevents you from attending, first of all let me know (I’ll send you instructions on that before the event) and then second of all don’t stress! You can apply for a 50% refund on the cost of the day ticket that was in force at the time of your booking. See the terms and conditions below.
If you decide that actually you’d rather take on some paid work that day instead of attending (or anything else that is a genuine choice between coming along and giving it a miss), that’s entirely up to you, but please see the terms and conditions for what that means for your payment.
Do I need to have a website/social media/email list?
Not at all. During the course of the workshop, you may find at least one of those things might need to feature in your plans, but it’s still possible to create a plan that doesn’t involve any of them. I’m not saying it will be a great plan…
In all seriousness, you WILL find it easier to do your marketing if you at least have some kind of website presence, but it doesn’t have to be anything fancy-pants. I’ll explain more in the workshop, including how you can quickly get your website presence up and running (without spending a fortune).
Will I need to buy more things for the plan to work?
At this point I don’t know what you already have, so I can’t say for sure BUT I can say with certainty that you will not be pressured into buying anything on the day. I will make some recommendations on the day for things that I believe will genuinely help you if they’re relevant to your plan, but you will not miss out if you don’t take me up on those suggestions.
Can I get or give up the VIP option after the event?
You can join the VIP group at the full rate after the event (minus the price you paid for your attendance ticket) up until the end of November only.
If you want to give up the VIP option before the event, the standard refund conditions will apply (see the terms and conditions below). If you still want to attend the event only, then you can book an in person or virtual ticket at the price available when you request your refund.
If you want to give up the VIP option after the event, then your refund will be determined by when you give up the option:
Before the end of 2024: full refund minus the price of the event ticket in force at the time of booking.
In 2025: full refund minus the price of the event ticket in force at the time of booking and on a pro rata basis for each month into 2025.
See the terms and conditions for more information.
Can I get the VIP package even if I can't attend on the day?
You can, although I would strongly advise you to do everything you can to be there! Please note that there is no discount option on the VIP package if you cannot attend the workshop live. Also note that the tailored weekly emails are contingent on your plan completion and submission.
I'm not VAT registered, do I still have to pay VAT?
If you’re in the UK or paying through a UK bank account, then yes you do, as my company is VAT registered and so I legally have to charge it. Talk to your accountant about how you can still reclaim some VAT costs without being fully registered for VAT.
If you are not in the UK and want to attend (either in person or virtually), get in touch so I can send you a link to pay specific to your location and VAT status gi*****@************ng.com
Do I need an established business?
Not at all – this workshop will work for you whether you have 30 days or 30 years in business behind you.
Can I upgrade/downgrade my ticket?
For either option, just get in touch with me gi*****@************ng.com and we’ll see what can be done. There are terms and conditions attached to this event, so please be mindful of those when purchasing. Nothing sinister, just normal cancellation fees and income disclaimers!
My problem is sticking to my plans - will this help?
Most definitely. One of the key take-aways I want you to have from this workshop is that you should only be planning to do the stuff you are actually excited to do – I’ll reveal how to do that on the day!
What sort of business is this for?
My main experience is with subject matter experts operating as a single employee company (or sole trader), or small business owners who (usually) don’t have a dedicated marketing person on their team. That’s who this workshop is aimed at BUT if you want to come along and bring your marketing person with you, please do! Of course, if you ARE that marketing person who wants to come along, you are also more than welcome.
Do I need to bring anything?
Yourself and your laptop, or other internet-enabled device are all you will need. If you don’t have a laptop or other device, then there will be one 30 minute session that you might struggle with, although if you let me know in plenty of time, I’m sure we can work something out for you. (To be clear, even a smartphone will be enough for the session.)
Otherwise, if you are there in person, we will provide refreshments and lunch and a load of stationery and materials for use during the workshop if you want.
Is there any discount for staying at the hotel?
Early September Update: there is some room availability for Thursday 14th and Friday 15th November. To get a discounted room rate of just £99 pppn, please write to Ashlie: ev****@******************co.uk and mention this event/my name to secure your room. First come, first served!
Fortunately though, we are blessed with a plethora of accommodation options in Bournemouth, so if the hotel is full, please use your usual methods of finding somewhere that suits you, should you wish to stay a night or two. No accommodation within the Bournemouth town centre will be more than a five minute taxi ride from the Marsham Court Hotel. I can recommend the Hampton by Hilton.
Will this really be worth my time and money?
If you genuinely want to conquer your marketing plan for 2025, and you are prepared to get stuck in and work on it on the day, then yes it will absolutely be a great investment for you.
If you are the sort who thinks you just have to sit back and listen and somehow everything will miraculously fall into place for you without you having to do any work, then I’m probably not the right sort of help for you!
I have a question not covered here - what do I do?
Send me an email at gi*****@************ng.com and I will answer it for you. If it’s something I think lots of people would benefit from knowing, I’ll also incorporate it on this page.
Don’t Miss Out on This Transformative Experience!
Take the first step towards mastering your 2025 marketing strategy. Secure your spot today and prepare to enter 2025 with a clear, actionable plan that will drive your business forward.
Terms and Conditions of Event Attendance
Income disclaimer:
This event and the creation of a marketing plan in no way guarantees, promises or implies any kind of financial success or other type of growth of your business. You are responsible for your business success, using whatever measures you choose. The event organiser, its parent or any subsidiary company and any individual lawfully acting as a representative for the event organiser assumes no liability for anything happening or not happening in your business directly or indirectly connected to your attendance at this event.
Etiquette expectations:
I will expect you to attend this workshop keen and eager to participate! However, sometimes, a rogue attendee can spoil things for others. Below are some examples of unwelcome behaviours that will see me asking you to leave with no refund. Please note that the virtual room will be moderated for these behaviours too:
– Solicitation of your business services. This is not an event for you to sell your business products or services. Of course you can talk to others about what you do and if they ask for more information, that’s great, I’m all for it. Please don’t attend with the primary goal of finding new clients though. There are opportunities to sponsor the event if that’s what you’re after (see below).
– Boorish, brash, arrogant, unpleasant, disrespectful or otherwise uncollaborative behaviour is never welcome at my events and I will ask you to leave if I determine this is happening.
Sponsorship opportunities:
There are a limited number of opportunities to be a sponsor at this event, including flyer distribution and stand space in the room. To discuss the options and pricing, please contact gi*****@************ng.com
Refund policy:
IMPORTANT: if you want a refund, please apply to me using the email address gi*****@************ng.com – you can see below that I am being more than reasonable with these terms!
Please DO NOT apply for a chargeback through your payment provider, even if this seems like the easiest option all round. Chargebacks count against a business and can lead to a payment account being shut down without notice, causing the business owner considerable cash-flow issues. Certain payment providers are incredibly unreasonable about this stuff, but in some instances there is no choice about using them.
If you pay for a ticket and no longer wish to attend, the following refund terms apply:
1. Within 7 days of the event: no refund
2. Any time up to 7 days prior to the event: 100% refund
3. If you cannot attend on the day because of an unforeseeable emergency: 50% refund of ticket price paid on application to gi*****@************ng.com
4. VIP ticket refunds after the event: until Dec 13 2024, full refund minus the cost of the event ticket in force at the time of booking. In 2025, full refund minus the cost of the event ticket in force at the time of booking and pro-rated for each month entered in 2025. This means that the balance after the event ticket price has been taken off will be divided by 12 and for each month entered, even by one day, 1/12th will be deducted from the refund amount due. So if you’re going to give it up, do it at the end of a month not the beginning!
5. No resales of tickets are permitted
© Acuitas CTD Ltd 2014-2024 | All Rights Reserved | Privacy and Cookies
The Get That Gang® and all ‘Get That […] Online’ sub-brands, including but not limited to: ‘Marketing’, ‘Brand’, ‘Funnel’, ‘Website’, ‘Video’, ‘Course’, ‘Book’ and ‘Mindset’ are trading names of Acuitas CTD Ltd, a company registered in England (9348574) and registered for VAT (208618115). Registered company address c/o 312 Charminster Road, Bournemouth, UK BH8 9RT.
Website design and hosting services from Get That Website Online